| O R A D V i r t u a l S e t s |  |
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| IMadGINE |  |
 Suitable for all types of sporting events
Operates under all weather conditions, indoors and out
Enables 2D video effects on virtual messages
Real-time controlled scheduling of messages and events
IMadGINE can electronically replace the peripheral boards in a stadium or seamlessly insert synthesized messages onto the playing field or other empty spaces in the arena, thereby:
- Directly targeting messages at specific audiences.
- Increasing creative impact by adding 2D and 3D animated objects "tied" to the playing field.
- Making the entire playing field your advertising media.
- Adding value and visibility by increasing board size.
Most importantly, IMadGINE increases revenues for TV broadcasters, sponsors, rights owners, stadiums, teams, organizations and leagues.
Unique Capabilities
As the only virtual advertising system that can be used for peripheral boards replacement and insertion in basketball, soccer, American football, hockey, racing and more, IMadGINE delivers unique capabilities such as -
 Suitable for all types of sporting events- Copes with fast camera movements
- Handles heavy occlusion of physical boards by players or other objects
- Operates under all weather conditions, indoors and out
- Uses advanced measurement and lock-on techniques to insure 100% sign/space detection and zero false alarms
- Enables 2D video effects on virtual messages
- Inserts 3D objects "tied" to the playing field
- Unlimited number of cameras and messages
- Real-time controlled scheduling of messages and events
- Last minute changes easily implemented, including on-line space merchandising for extra time
- Time-sharing: a single "space" can be shared by different companies or brands
- Insertion into previously inaccessible areas: water, sand, snow or very high surfaces
- Legal solution for advertisers limited by local regulations, such as alcohol and tobacco manufacturers
- No need for natural or artificial stadium landmarks for operation
Cutting edge virtual reality technology
IMadGINE electronically replaces and inserts arena tied advertising messages during live TV broadcasts of sports and entertainment events. This product electronically replaces the peripheral stadium boards on the video or seamlessly inserts synthesized messages onto the playing field or other empty areas in the arena.
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