Orad Hi-Tec Systems Limited, world leader in virtual sets, on-air graphics and sports production tools, and VertigoXMedia, a leading provider of graphics automation and asset management systems, have announced on another joint project delivering real time 3D graphics at Amrita TV, India.

Amrita TV, one of the leading broadcasters in India, selected the Orad and Vertigo joint solution to enhance its channel branding and position itself at the forefront of India's broadcasters.

As part of the agreement Orad will provide Amrita with its DVG graphics rendering platform and 3Designer authoring software, while Vertigo will provide its Xmedia Suite graphics automation and newsroom integration system.

"We have been working closely with Vertigo to provide a well designed and integrated solution, and our joint efforts paid off," says Mr. Avi Sharir, President and CEO of Orad. "With the joint solution we are able to provide our customers a total solution that outlines the strength of both Vertigo and Orad. I'm pleased that Amrita selected our solution and I'm certain that many projects will follow."

"We are extremely please on how quickly Amrita TV recognized the power provided by the combines Orad/VertigoXmedia solution," says Mr. Darn Crosby, Executive Vice President of Sales for VertigoXmedia. "Together we provide the dynamic 3D end-to-end newsroom workflow."