Orad Hi-Tec Systems Limited, a world leader in the broadcasting market has announced a major deal with Rede Record, one of the largest broadcasters in Brazil.
As part of the deal, Orad will supply Rede Record with its high-end virtual set system – Cyber Set. The Cyber Set system is based on Orad's Xync infrared technology that provides extremely accurate tracking as well as free camera movement within the studio. Additionally, Orad provided Rede Record with its Cyber Graphics system that will be used for Rede Record's news and live sports productions.
"It has been a long and extensive evaluation process after which we found Orad's solution best suited for our production needs," said Reinaldo Gilli, Director of Operations & Engineering at Rede Record. "Orad's solution is flexible, easy to use and provides us with capabilities that are not available with any other solution. The high level of support and the commitment of Orad's personnel were also a key factor in our decision."
"I am very pleased with the Rede Records agreement," said Avi Sharir, President and C.E.O of Orad. "Latin America in general and the Brazilian market in particular are key markets for Orad and adding a high profile customer such as Rede record to our customer list enhances our position in the territory," Sharir added.
